Eddie Borgo for Target launched in Target stores and online July 12. The collection is selling well in stores and on the web but in a far less frenzied fashion than notorious Target collaborations like the recent Lilly Pulitzer debacle and several years back, Missoni. I visted my local Target in East Deerfield Beach the afternoon of the launch and the entire in-store collection was available save a necklace or two. The collection is highly futuristic and very fashion forward. I’m not convinced the average Target shopper will be connected with the modern fashion world enough to appreciate it or fully understand it. This is true innovation and unharnessed fashion. There is no motivation to scoop this up like an animal and hurl it on eBay for three times the price. Borgo wants to give fashion fans a shot at using their own creativity to put together an accessory that truly speaks to them and represents their own individuality. This is something the Lilly hoarders just wouldn’t be able to handle.
Borgo is a geometric design genius who has been commissioned to create jewelry to grace the runways for Marchesa and Proenza Schouler. His jewelry sells at Neiman Marcus for several hundred dollars.
His collection for Target offers customizable necklaces and bracelets priced $7.99 to $49.99 in addition to earrings, handbags, wristlets and backpacks.
Poppy Delevingne and I both fell for this $29.99 gold choker with removable charm. It sold out online but still available in select stores.